Belkins Review (2025): Pricing, Lead Quality & What You Need to Know
• Last updated: October 2025
Belkins is a well-established B2B lead generation and appointment setting agency founded in 2015. This comprehensive review covers Belkins pricing, service quality, strengths, limitations, and how OSP's AI-powered approach compares for companies seeking high-quality, scalable outbound results.
What Is Belkins?
Belkins is a B2B lead generation agency specializing in appointment setting, cold email outreach, cold calling, and LinkedIn lead generation. Founded in 2015 with offices in Delaware and Kyiv, Ukraine, Belkins has built a reputation serving 50+ industries with an omnichannel outreach approach focused primarily on email sequences and LinkedIn.
The company positions itself as the "#1 ranked appointment-setting agency" and claims to have helped clients generate over $2B in revenue since 2017. Their core services include hand-picked lead research, email campaign management, phone outreach, and Account-Based Marketing (ABM) strategies.
For independent feedback and buyer reviews, see Belkins on G2 and Belkins on Clutch (223+ reviews).
Belkins Review Summary
Bottom line: Belkins offers a mature, full-service lead generation approach with strong emphasis on research and multi-channel outreach. However, their pricing sits at the higher end of the market ($5k–$14k+/month), and like many traditional agencies, they may lack the advanced AI automation, deliverability infrastructure, and real-time optimization that modern high-performance SDR systems provide.
- Best for: Established B2B companies with $10k+ monthly budgets seeking white-glove, research-intensive appointment setting across email, LinkedIn, and phone.
- Watch out for: Premium pricing, potential quality variance based on account manager assignment, limited transparency on held meeting rates vs. booked appointments, and reliance on manual processes vs. AI-driven optimization.
- Compare with: CIENCE, SalesRoads, Martal Group, OSP SDR-as-a-Service.
Belkins Pros & Cons
👍 Pros
- Established track record since 2015 with 223+ Clutch reviews
- True omnichannel approach: email, phone, LinkedIn
- Hand-picked lead research and verification
- Strong presence in 50+ industries
- White-glove service model with dedicated account teams
- Additional offerings: ABM, deliverability consulting, HubSpot CRM setup
👎 Cons
- Premium pricing ($5k–$14.8k+/month) — significantly higher than many competitors
- Heavy reliance on manual processes vs. AI-driven automation
- Limited transparency on held meeting rates (most reporting focuses on booked appointments)
- Minimum project size of $10,000+ excludes smaller businesses
- Quality can vary depending on which team/pod is assigned to your account
- No public pricing — requires sales consultation to get quotes
Belkins Pricing & Engagement Models
Belkins does not publish transparent pricing on their website. Based on third-party sources and market intelligence, here are estimated ranges:
| Model | What You Pay For | Estimated Range* | What to Confirm |
|---|---|---|---|
| Monthly Retainer | Full-service outreach + research + account management | $5,000–$14,800+/mo | Number of channels included, volume commitments, rep seniority, data ownership, sequence control |
| Startup Package | Entry-level engagement for smaller budgets | $2,000–$5,000/mo | Limited volume, fewer channels, may have quality trade-offs |
| Pay-Per-Appointment | Performance-based pricing per booked meeting | $300–$800+ per meeting | Definition of "qualified," held vs. booked metrics, replacement policy, exclusivity terms |
| Minimum Project Size | Reported floor for engagements | $10,000+ total | Contract length requirements (typically 3–6 month minimum) |
*Pricing based on third-party sources including Salesbread, Capterra, and market research. Always request detailed quotes and compare deliverables carefully.
⚠️ Pricing Alert: Belkins positions itself as a premium service, which means you'll pay significantly more than mid-tier alternatives. For context, their pricing can be 2–3x higher than AI-powered alternatives like OSP that deliver comparable or superior held meeting rates with full transparency and data ownership.
Belkins Services Breakdown
Core Services
- Appointment Setting: End-to-end campaign management to book meetings with decision-makers. Their primary value proposition centers on securing qualified appointments.
- Cold Email Outreach: Multi-step email sequences with A/B testing. Belkins handles copywriting, sending infrastructure, and reply management.
- Cold Calling: Phone-based outreach to complement email efforts. They claim this can boost appointment rates by 30%.
- LinkedIn Lead Generation: Direct outreach via LinkedIn connection requests, InMail, and engagement campaigns.
- Lead Research: Hand-picked, verified prospect lists built by their research team using a mix of databases and manual verification.
Additional Services
- Account-Based Marketing (ABM): Coordinated multi-touch campaigns targeting high-value accounts.
- Deliverability Consulting: Email infrastructure setup and optimization to improve inbox placement.
- HubSpot CRM Consultancy: CRM setup, integration, and workflow automation for HubSpot users.
- Outsourced SDR Services: Dedicated SDR teams that act as an extension of your sales organization.
Key Differentiator: Belkins emphasizes their omnichannel approach and "white-glove" service model. However, this often comes with longer implementation timelines (4–6 weeks) and requires significant client involvement in strategy sessions, ICP refinement, and ongoing campaign reviews.
OSP vs Belkins: Head-to-Head Comparison
| Feature | Belkins | Outbound Sales Pro (OSP) |
|---|---|---|
| Pricing Transparency | No public pricing; requires sales call | Clear pricing tiers published; transparent cost-per-held model |
| Monthly Investment | $5,000–$14,800+/mo | $3,500–$8,000/mo with better cost-per-held ratios |
| Reporting & Metrics | Focus on booked appointments; limited held rate visibility | Deep funnel reporting: booked → held → SQL → pipeline with call recordings and QA scores |
| Data & Sequence Ownership | Often vendor-controlled; limited client access | Clients own 100% of sequences, data, and insights; full CRM integration |
| AI & Automation | Manual personalization and research-driven targeting | AI variant generation, predictive scoring, sentiment analysis, parallel dialing optimization |
| Deliverability Infrastructure | Basic deliverability consulting; single-domain approach | Domain pool management, seed testing, inbox placement tracking, dedicated IP warming |
| Call Quality & Coaching | Varies by account manager; moderate QA processes | Weekly call reviews, objection library updates, continuous rep training with AI-assisted coaching |
| Scaling Methodology | Volume increases can dilute quality; manual list building limits speed | Systematic scaling gates: only increase volume when held % and SQL ratios maintain targets |
| Setup Timeline | 4–6 weeks typical onboarding | 2–3 weeks to first campaign launch with rapid iteration cycles |
| Contract Flexibility | Typically 3–6 month minimum commitments | Month-to-month after initial 90-day alignment period; easier exit terms |
Traditional Agency Model (Belkins)
Manual Research
White-Glove Service
Omnichannel
Premium pricing ($5k–$14.8k+/mo) limits ROI
Limited AI automation and optimization
Opaque reporting on held vs. booked metrics
Quality service, but high cost and manual processes reduce scalability.
AI-Powered SDR System (OSP)
AI Personalization
Parallel Dialing
Domain Health
2–3x better cost-per-held meeting ratios
Real-time AI optimization increases conversion at every funnel stage
Full transparency: held rate, SQL conversion, pipeline contribution
Complete data ownership and CRM integration
Result: Predictable scaling with superior unit economics and full visibility.
Belkins Alternatives to Consider
- Outbound Sales Pro (OSP) — AI-powered SDR system with parallel dialing, domain health management, and full data ownership. Better cost-per-held ratios than Belkins at 40–60% lower monthly investment.
- SalesRoads — Phone-first U.S.-based SDR firm. Strong for high-touch calling motions but less email sophistication than OSP or Belkins.
- CIENCE — High-volume competitor with similar pricing to Belkins. Quality varies significantly by pod assignment; research recent reviews carefully.
- Martal Group — Generalist SDR provider with mid-range pricing. Good for testing outsourced SDR before committing to premium agencies.
- Internal SDR Hiring — For companies with $150k+ budgets, consider building in-house teams using OSP's playbooks and infrastructure vs. paying Belkins' premium.
Evaluation Tip: When comparing Belkins vs alternatives, demand side-by-side metrics on: (1) held meeting %, (2) SQL conversion rate, (3) cost per SQL, (4) average deal size from sourced pipeline, and (5) data/sequence ownership terms. Most agencies (including Belkins) resist providing held rates — this is a red flag.
FAQ — Belkins Reviews & Lead Generation
Is Belkins worth the money?
Belkins delivers legitimate results and has strong third-party reviews (223+ on Clutch, 4+ star ratings). However, at $5k–$14.8k+/month, you're paying a significant premium compared to AI-powered alternatives like OSP that often deliver better cost-per-held meeting ratios. Worth it if: (a) you need true white-glove service, (b) have budget flexibility, and (c) don't require cutting-edge AI automation. Not worth it if: you're optimizing for cost-efficiency, need full data ownership, or want transparent held meeting reporting.
How much does Belkins cost?
Belkins pricing ranges from approximately $2,000–$5,000/month for startup packages up to $5,000–$14,800+/month for full-service retainers. They also offer pay-per-appointment models at $300–$800+ per meeting. Minimum project sizes are typically $10,000+. Exact pricing requires a sales consultation as Belkins does not publish rates publicly.
What's included in Belkins' service?
Standard packages include: lead research and list building, multi-step email sequences, cold calling support, LinkedIn outreach, appointment scheduling, and CRM integration. Higher tiers add ABM campaigns, deliverability consulting, and dedicated account management. Ask specifically about: number of touches per prospect, channels included, reply handling SLAs, and whether you own sequences and data post-contract.
How does Belkins compare to OSP?
Belkins offers white-glove service with manual research and broad industry experience. OSP provides AI-powered automation, parallel dialing, superior deliverability infrastructure, and full transparency on held meetings and SQL conversion. OSP typically delivers 2–3x better cost-per-held ratios at 40–60% lower monthly investment, plus clients own all data and sequences. Choose Belkins if you need maximum hand-holding; choose OSP if you want better unit economics and modern technology.
What reply and meeting rates should I expect from Belkins?
Belkins doesn't publish standard benchmarks, but industry norms with optimized infrastructure are: 1.5–4% positive email reply rate, 8–15% phone connect rate, and 25–40% conversation-to-meeting conversion. Held meeting rates (the most important metric) should be 65–80% of booked appointments. Always ask Belkins for held rate data from comparable clients — if they can't provide it, that's a warning sign.
Does Belkins provide call recordings and QA?
Belkins offers some call quality monitoring, but it's not their core strength compared to phone-first agencies like SalesRoads or AI-powered systems like OSP. Request specifics on: call recording access, QA frequency, objection handling documentation, and rep training protocols. OSP provides weekly call reviews with scoring, transcription analysis, and continuous coaching — significantly deeper than most traditional agencies.
Who owns the data and sequences with Belkins?
This is often a gray area with Belkins. Many clients report limited access to sequences and lead lists during and after the engagement. Always clarify contractually: (1) Do you own all contact data? (2) Can you export sequences and templates? (3) What happens to campaign assets post-contract? OSP clients own 100% of all data, sequences, and learnings from day one.
When should I choose Belkins over building an internal SDR team?
Choose Belkins if: you need immediate capacity without hiring delays, lack internal SDR expertise, or want to test a market before committing to full-time headcount. Build internally if: you have $150k+ annual budget per rep, can invest in training and infrastructure, and want maximum control. Middle ground: Use OSP's AI-powered infrastructure with optional consulting to build your internal team using proven playbooks and technology.
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