LevelUp Leads Review (2025): Pricing, Services & What You Need to Know
• Last updated: October 2025
LevelUp Leads is a B2B lead generation and appointment setting agency founded in 2021. This comprehensive review covers LevelUp Leads pricing, service packages, real client feedback, strengths, limitations, and how OSP's AI-powered SDR approach delivers superior ROI for companies seeking scalable outbound results.
What Is LevelUp Leads?
LevelUp Leads is a B2B lead generation and sales development agency headquartered in Laguna Beach and Lafayette, California. Founded in 2021 by CEO John Karsant, the company specializes in outsourced SDR services, appointment setting, and omnichannel outreach campaigns combining email, LinkedIn, and cold calling.
The agency positions itself as a done-for-you service that acts as an extension of your sales team. They target small to mid-sized B2B companies that lack the bandwidth or resources to build internal prospecting capabilities. LevelUp Leads has served 120+ clients across various industries and maintains a strong reputation with 49 reviews on Clutch and 42 reviews on G2.
For independent feedback and buyer reviews, see LevelUp Leads on G2 (4.9/5 stars) and LevelUp Leads on Clutch (49 reviews).
LevelUp Leads Review Summary
Bottom line: LevelUp Leads offers a solid, affordable entry point for B2B companies exploring outsourced lead generation. Starting at $5,000/month with three service tiers, they provide a good balance of omnichannel outreach and dedicated account support. However, like many traditional agencies, they rely heavily on manual processes and lack the advanced AI automation, deliverability infrastructure, and real-time optimization that modern high-performance SDR systems provide.
- Best for: Small to mid-sized B2B companies with $5k–$12k/month budgets seeking a traditional, hands-on SDR agency with omnichannel capabilities.
- Watch out for: Manual prospecting limits scale, some client feedback mentions customer support gaps, limited transparency on held meeting rates vs. booked appointments, and quality may vary based on team assignment.
- Compare with: Belkins, CIENCE, SalesRoads, OSP SDR-as-a-Service.
LevelUp Leads Pros & Cons
👍 Pros
- Affordable entry pricing starting at $5,000/month
- Strong client ratings: 4.9/5 on G2, 49 positive Clutch reviews
- True omnichannel approach: email, phone, LinkedIn
- Three clear service tiers (Fractional, Full-Service, Growth)
- Proven track record with 120+ clients served
- Good for companies testing outsourced SDR for the first time
- Responsive team with proactive communication (per client reviews)
👎 Cons
- Manual prospecting and research limits scalability
- Some clients report customer support inconsistencies
- No advanced AI automation or predictive lead scoring
- Limited transparency on held meeting rates (focus on booked)
- Basic deliverability approach vs. sophisticated domain pooling
- Quality can vary depending on assigned account manager
- Longer ramp time (90 days average vs. in-house SDR)
- Less suitable for enterprise or high-complexity ICPs
LevelUp Leads Pricing & Service Packages
LevelUp Leads offers transparent tier-based pricing starting at $5,000/month. They provide three main service levels:
Omnichannel Packages (Email + Phone + LinkedIn)
| Package | Monthly Cost | What's Included | Best For |
|---|---|---|---|
| Fractional SDR | $5,000/mo | Part-time SDR support, basic outreach volume, email + LinkedIn | Startups, first-time outsourcers, testing the waters |
| Full-Service SDR | $8,000–$10,000/mo | Dedicated SDR, higher volume, all channels (email, phone, LinkedIn), CRM integration | Growing B2B companies needing consistent pipeline |
| Growth Package | $12,000+/mo | Multiple SDRs, max volume, strategic account management, custom playbooks | Established companies scaling aggressively |
Cold Calling Only Packages
| Package | Monthly Cost | What You Get |
|---|---|---|
| Call-Only Fractional | $3,500–$5,000/mo | Phone-focused outreach, list building, appointment setting |
| Call-Only Full-Service | $6,000–$8,000/mo | Dedicated calling team, higher dial volume, call recording |
💡 Pricing Note: LevelUp Leads pricing is more affordable than premium agencies like Belkins ($5k–$14.8k) but still 40–60% higher than AI-powered alternatives like OSP that deliver better cost-per-held meeting ratios through automation and deliverability optimization.
What to Confirm Before Signing
- Held vs. Booked: Clarify if pricing is based on booked appointments or held meetings (critical difference)
- Minimum Contract: Typical commitments are 3–6 months
- Data Ownership: Do you retain all contact data and sequences post-contract?
- Volume Guarantees: How many touches per prospect? How many prospects per month?
- Channel Mix: Exact breakdown of email vs. phone vs. LinkedIn effort
- Replacement Policy: What happens if meetings don't show or aren't qualified?
LevelUp Leads Services Breakdown
Core Services
- Outsourced SDR Services: Dedicated sales development reps who act as an extension of your team, handling full prospecting lifecycle from research to meeting booking.
- Appointment Setting: End-to-end campaign management focused on securing qualified meetings with decision-makers. This is their primary value proposition.
- Cold Email Outreach: Multi-step email sequences with basic A/B testing. They handle copywriting, sending infrastructure, and reply management using tools like QuickMail.
- Cold Calling: Phone-based outreach to complement email campaigns. They claim this can significantly boost appointment rates when combined with email.
- LinkedIn Lead Generation: Direct outreach via LinkedIn connection requests, InMail, and engagement campaigns targeting specific personas.
- Lead Research & List Building: Manual prospect research and verification using a combination of databases and human review.
Technology Stack
LevelUp Leads uses QuickMail as their primary email sending platform and integrates with major CRMs including HubSpot, Salesforce, and Pipedrive. However, they lack proprietary AI technology for optimization, personalization, or predictive scoring.
Industries Served
LevelUp Leads has experience across 50+ industries but primarily serves B2B SaaS, consulting, professional services, and technology companies. They work best with deal sizes between $10k–$100k ACV.
Key Limitation: While LevelUp Leads offers omnichannel capabilities, their manual research and prospecting approach creates scalability bottlenecks. Most clients report 90-day ramp periods before seeing consistent results, compared to 2–3 weeks with AI-powered systems like OSP.
OSP vs LevelUp Leads: Head-to-Head Comparison
| Feature | LevelUp Leads | Outbound Sales Pro (OSP) |
|---|---|---|
| Pricing Transparency | Clear tier-based pricing on website | Clear pricing + cost-per-held calculator |
| Monthly Investment | $5,000–$12,000+/mo | $4,500–$6,500/mo with better cost-per-SQL |
| Ramp Time | 90 days average to consistent results | 2–3 weeks to first campaigns, 30–45 days to optimization |
| Reporting & Metrics | Focus on booked appointments; limited held rate data | Full-funnel transparency: booked → held → SQL → pipeline with call recordings |
| Data & Sequence Ownership | Unclear; requires contractual clarification | Clients own 100% of sequences, data, and insights from day one |
| AI & Automation | Manual research and prospecting; no AI | AI variant generation, predictive scoring, sentiment analysis, parallel dialing |
| Deliverability Infrastructure | Basic email hygiene; uses QuickMail | Domain pool management, seed testing, inbox placement tracking, IP warming protocols |
| Call Quality & Coaching | Standard call coaching; varies by account team | Weekly call QA, transcription analysis, objection library updates, AI-assisted coaching |
| Personalization Scale | Manual personalization limits volume | AI generates hundreds of personalized variants at scale |
| Scaling Methodology | Volume increases often reduce quality | Systematic scaling gates based on held % and SQL conversion maintenance |
| Tech Stack Control | Vendor-controlled (QuickMail, their tools) | Client's tech stack or OSP-provided infrastructure with full access |
Traditional SDR Agency (LevelUp Leads)
Manual Research
Omnichannel
QuickMail Platform
90-day ramp time limits speed-to-value
Manual processes create scaling bottlenecks
Basic deliverability vs. sophisticated infrastructure
Limited held meeting rate transparency
Good for first-time outsourcers, but limited by manual workflows.
AI-Powered SDR System (OSP)
AI Personalization
Parallel Dialing
Domain Pools
2–3 weeks to launch, 30–45 days to full optimization
AI scales personalization without quality loss
Enterprise deliverability: domain rotation, seed testing, health monitoring
Full transparency: held %, SQL conversion, pipeline attribution, call recordings
30–50% better cost-per-held meeting ratios
Result: Faster ramp, predictable scaling, superior unit economics.
LevelUp Leads Alternatives to Consider
- Outbound Sales Pro (OSP) — AI-powered SDR system with parallel dialing, domain health management, and full data ownership. Better cost-per-held ratios at comparable or lower pricing ($3.5k–$8k/mo).
- Belkins — Premium white-glove agency with omnichannel capabilities. Higher pricing ($5k–$14.8k/mo) but more established brand and deeper resources.
- SalesRoads — Phone-first U.S.-based SDR firm. Best for high-touch calling motions, less email sophistication than LevelUp Leads or OSP.
- CIENCE — High-volume competitor with similar omnichannel approach. Quality varies by pod; research recent reviews carefully.
- Martal Group — Generalist SDR provider with mid-range pricing. Good alternative if LevelUp Leads timelines don't work.
- Internal SDR Hiring — For companies with $125k+ budgets per rep, consider building in-house using OSP's playbooks and infrastructure.
Evaluation Framework: When comparing LevelUp Leads vs alternatives, demand these metrics: (1) held meeting %, (2) held-to-SQL conversion rate, (3) cost per SQL, (4) average deal size from sourced pipeline, (5) ramp time to consistent results, and (6) data/sequence ownership terms.
FAQ — LevelUp Leads Reviews & Lead Generation
Is LevelUp Leads legit?
Yes, LevelUp Leads is a legitimate B2B lead generation agency with strong third-party validation: 4.9/5 stars on G2 (42 reviews) and 49 positive Clutch reviews. Founded in 2021 by CEO John Karsant, they've served 120+ clients. However, some clients report customer support inconsistencies and results can vary by account team assignment.
How much does LevelUp Leads cost?
LevelUp Leads pricing starts at $5,000/month for Fractional SDR services and ranges up to $12,000+/month for Growth packages. They offer three tiers: Fractional ($5k), Full-Service ($8k–$10k), and Growth ($12k+). Cold calling only packages start at $3,500/month. Typical minimum commitments are 3–6 months.
What's included in LevelUp Leads packages?
Standard packages include: lead research and list building, multi-channel outreach (email, phone, LinkedIn), appointment scheduling, CRM integration, and dedicated account management. Higher tiers add strategic planning, custom playbooks, and multiple SDR resources. Confirm specifics on: touches per prospect, channel mix, held vs. booked definitions, and data ownership.
How does LevelUp Leads compare to OSP?
LevelUp Leads offers traditional, manual SDR services starting at $5k/month with 90-day ramp times. OSP provides AI-powered automation with 2–3 week launch times, parallel dialing, superior deliverability infrastructure, and full transparency on held meetings and SQL conversion. OSP typically delivers 30–50% better cost-per-held ratios at comparable pricing ($3.5k–$8k/mo), plus clients own all data and sequences.
What reply and meeting rates should I expect?
With optimized infrastructure, expect: 1.5–4% positive email reply rate, 8–15% phone connect rate, and 25–40% conversation-to-meeting conversion. Held meeting rates should be 65–80% of booked appointments. LevelUp Leads doesn't publish benchmarks, so ask for held rate data from clients with similar ICPs — if they can't provide it, that's a red flag.
What do LevelUp Leads reviews say?
Reviews are largely positive: 4.9/5 on G2 and strong Clutch ratings. Clients praise responsive communication, proactive account management, and high-quality leads. Common criticisms include customer support gaps (mentioned in G2 reviews), longer ramp times than expected, and quality variance depending on assigned team. Some clients report a 10% conversion rate from meetings to deals.
Who owns the data with LevelUp Leads?
Data ownership isn't clearly stated in their marketing materials. Always clarify contractually: (1) Do you own all contact data? (2) Can you export sequences and templates? (3) What happens to campaign assets post-contract? (4) Do you have access to raw performance data? OSP clients own 100% of all data, sequences, and learnings from day one with no vendor lock-in.
When should I choose LevelUp Leads vs building internal SDR?
Choose LevelUp Leads if: you need immediate capacity without hiring delays, have $5k–$12k/month budget, lack internal SDR expertise, or want to test a market before committing to full-time headcount. Build internally if: you have $125k+ annual budget per rep, can invest in training and infrastructure, need maximum control, and have sales leadership to manage reps. Middle ground: Use OSP's AI-powered infrastructure with optional consulting to build your internal team using proven playbooks.
How long is the LevelUp Leads ramp period?
Client reviews suggest 90 days average to see consistent meeting flow and results. This includes onboarding, ICP refinement, list building, sequence testing, and optimization. This is significantly longer than AI-powered alternatives like OSP (2–3 weeks to launch, 30–45 days to full optimization) but comparable to other traditional SDR agencies. Factor this into your timeline and cash flow planning.
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