Last updated: August 2025
Multi-channel outbound isn’t just a buzzword—it’s how modern SDR teams generate predictable pipeline. Below are the exact metrics, funnels, and systems we use across cold calling, email, and LinkedIn—plus AI, advanced web ID, and Parakeet deliverability that help us 2–10× SDR production.
Multi-channel outbound combines cold calling, email, and LinkedIn (plus optional retargeting) into a single,
orchestrated motion. Prospects don’t live in one channel—so your SDRs shouldn’t either. We structure each program as a
funnel where channels warm, nurture, and convert prospects step-by-step.
Hitting multiple inboxes and feeds increases the chance you reach buyers when they’re active.
LinkedIn presence raises familiarity → cold call objection handling becomes easier.
Seeing your brand via email + profile view + DM = social proof before the first live conversation.
Warm touches lift connect quality and reduce time-to-meeting.
Our SDR team is 100% focused on cold calling while a backend team runs data, copy, and campaign automation.
Each SDR makes 400–750 dials/day using power/parallel dialing. With connect rates between 5–12%, reps average 30–60 connects/day. Of those connects, ~24% become quality conversations (≥60 seconds) and roughly ~20% of conversations convert to meetings. That’s about ~2 booked meetings per rep/day (~40/month).
In July, our team booked 452 meetings via cold call.
| Metric | Value | Metric | Value |
|---|---|---|---|
| Dials (per SDR, weekly) | 3,733.56 | Dials / Day | 622.25 |
| Connect Rate | 5.79% | Connects | 230.56 |
| Quality Conversation Rate | 24.22% | Quality Conversations | 53.81 |
| Conversation → Meeting | 19.80% | Meetings (per SDR, weekly) | 11.36 |
| Dial Time | 16.24 hours | Talk Time | 3.28 hours |
Cold calling remains the conversion engine—especially once email and LinkedIn have warmed the account.
We run email as a structured warming/nurture channel, not a spray-and-pray volume tactic. To protect deliverability, we limit open tracking to a subset of sends (tracking pixels can hurt inbox placement), but we monitor open-rate health against benchmarks.
Deliverability is enforced by our sister platform Parakeet: warmup, domain pools, throttles, seed testing, reply handling, and inbox rotation, so campaigns scale without risking domain health.
LinkedIn amplifies brand recognition and warms prospects in parallel to email + calling. The same SDR persona that emails and calls will also connect and DM, creating familiarity before a live conversation.
| Metric | Count | Rate |
|---|---|---|
| Requests sent | 6,800 | — |
| Profile views | 6,700 | — |
| Messages sent | 2,500 | — |
| Accepted requests | 1,100 | 16% acceptance |
| Replies | 230 | 21% reply-to-accept |
| Overall reply rate | — | 3.4% overall |
We design programs around systems and proprietary AI to eliminate waste and increase talk-time with the right people:
We track the entire journey so we can forecast accurately and scale confidently:
Does cold calling still work in 2025?
Yes, especially when layered with email + LinkedIn. Our team averages ~2 booked meetings per rep/day by combining channel warming with power/parallel dialing and tight targeting.
What reply rate should I expect from email?
Across segments we see ~1–2% as a solid baseline, with enterprise sometimes lower and SMB/strong PMF higher. Deliverability, relevance, and timing matter most.
How do you protect domain reputation?
We run all programs through Parakeet for warmup, throttling, seed tests, reply handling, and inbox rotation. Bounce rates stay under 2%.
What’s the fastest lever to increase meetings?
Improve conversation volume (connect rate × talk time) and conversation quality (targeting + message relevance). Multi-channel warming lifts both.
Our cold email outreach is designed to beat spam filters, generate high quality leads and appointments that close.
Our infrastructure allows us to scale volume quickly. Growing your sales team? We can provide your team with more appointments!
