Orum Reviews 2025: Pricing, Features & Honest Analysis

Orum Reviews 2025: The Live Conversation Platform Analysis

Comprehensive review of Orum - the AI-powered parallel dialer platform. See real features, pricing, pros/cons, and whether it's worth the investment for your sales team.

Quick Verdict on Orum

Orum is a reliable parallel dialing platform that allows SDRs to dial up to 7 lines simultaneously, increasing conversations by 3-5x. While pricing isn't publicly available, industry reports suggest it's in the same range as competitors like Nooks (~$5,000/user/year). The platform is stable and functional, though the interface feels dated compared to newer alternatives that offer more modern user experiences.

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What is Orum? Understanding the Platform

Orum is an AI-powered sales platform that combines parallel dialing, conversation intelligence, and call analytics to help sales teams have more conversations. Founded in 2018 and backed by substantial funding, Orum positions itself as "The Live Conversation Platform."

The company's main value proposition is simple: call multiple numbers simultaneously, connect instantly when someone answers, and use AI to detect voicemails and filter out bad numbers. This approach can increase the number of conversations SDRs have from 10-15 per day to 30-50+.

Core Features of Orum:

📞
Parallel Dialing
Call up to 7 numbers at once (3 less than Nooks' 10)
🤖
AI Call Detection
Automatically detect humans vs voicemail
🏢
Virtual Salesfloor
Team collaboration space (added after Nooks pioneered it)
📊
Analytics Dashboard
Track dials, connects, conversations
🔄
CRM Integration
Salesforce, HubSpot, Outreach, Salesloft
📱
Local Presence
Match area codes to increase answer rates
🎙️
Call Recording
Automatic recording and transcription
👂
Live Listen
Managers can listen to calls anywhere (not just salesfloor)

How Much Does Orum Cost? Pricing Breakdown

Orum doesn't publish their pricing publicly, requiring you to contact sales for a quote. Based on industry reports and user feedback, Orum's pricing is typically in the same range as other premium parallel dialers like Nooks (which costs $5,000/user/year).

Package Type Estimated Cost Range What's Typically Included
Individual User $4,000-6,000/year Up to 7 parallel lines, all features
Small Team (5 users) $20,000-30,000/year May include volume discount
Enterprise (10+ users) Custom pricing Negotiable rates, dedicated support
💰 Important Note: Since Orum doesn't publish pricing, costs can vary significantly based on negotiation, contract length, and timing. Always get multiple quotes and compare total cost of ownership including training, setup, and phone numbers.

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Orum Reviews: Pros and Cons

✅ Pros

  • 7 parallel lines - solid capacity for most teams
  • Reliable, mature platform - established since 2018
  • No minimum seats - can start with 1 user
  • Good CRM integrations - works with major platforms
  • Live Listen feature - managers can monitor calls remotely
  • Stable technology - fewer bugs than some newer entrants

⚠️ Cons

  • Dated interface - UI feels like 2015 technology
  • Complex configuration - overwhelming setup process
  • Fewer lines than competitors - Nooks offers 10, ServiceBell offers 9
  • Limited innovation - fewer new features vs competitors
  • No pricing transparency - must go through sales
  • Higher learning curve - takes time to master

Orum vs Competitors

Feature Orum Nooks PhoneBurner OSP Done-For-You
Parallel Lines 7 lines 10 lines 1 (power dial) Varies
Price/Year ~$5,000 (estimated) $5,000 (confirmed) ~$1,500 $30-78K (includes SDRs)
Interface Quality ⭐⭐ Dated ⭐⭐⭐⭐⭐ Modern ⭐⭐⭐ Simple N/A - Managed
Virtual Salesfloor Yes (copied) Yes (original) No N/A
Innovation Stagnant Active Stable Continuous
Includes SDRs No No No Yes

Key Takeaways:

  • Orum vs Nooks: Same price, but Nooks offers 10 lines vs Orum's 7, plus better design and more features
  • Orum vs PhoneBurner: Orum is 3x more expensive but offers true parallel dialing
  • Orum vs Done-For-You: Similar or lower total cost with done-for-you, but includes actual SDRs and management

Who Should Use Orum (And Who Shouldn't)

✅ Good Fit For:

  • Teams that need 5-7 parallel lines (if you need 10, choose Nooks)
  • Companies already using Orum successfully
  • Organizations that value platform stability over cutting-edge features
  • Teams with dedicated training resources
  • Single SDR operations (no minimum seats)

❌ Not Ideal For:

  • Teams wanting modern, intuitive interfaces
  • Companies looking for innovative features
  • Budget-conscious organizations (many cheaper alternatives)
  • Teams without dedicated IT support (complex setup)
  • Companies wanting an all-in-one solution with SDRs included

Better Alternatives to Orum

1. Done-For-You Parallel Dialing (Recommended)

Instead of paying $5,000/user just for software, consider a complete outsourced solution that includes the dialing technology, trained SDRs, and management - often for less than Orum alone.

What You Get:

  • ✓ Parallel dialing technology included
  • ✓ Trained, experienced SDRs
  • ✓ No software to manage or configure
  • ✓ Start in 2 weeks vs 2 months
  • ✓ Pay per meeting or monthly retainer

2. Nooks ($5,000/user/year)

Same price as Orum but with 10 parallel lines (vs Orum's 7), plus a modern interface, virtual salesfloor, and continuous innovation. If you're paying premium prices anyway, Nooks gives you more lines and a better overall experience.

3. PhoneBurner (~$1,500/user/year)

Simple power dialer (not parallel) at 1/3 the cost. Perfect for teams that just need to increase dial volume without the complexity.

4. ConnectAndSell ($2,000-3,000/user/year)

Lightning dialer that can handle 10+ lines. More expensive than PhoneBurner but cheaper than Orum, with proven technology for high-volume calling.

Frequently Asked Questions About Orum

What is Orum?

Orum is an AI-powered sales platform that enables parallel dialing (calling up to 6 numbers simultaneously), helping SDRs have 3-5x more conversations per day. It includes features like voicemail detection, CRM integration, and call analytics.

How much does Orum cost?

Orum doesn't publish pricing publicly, requiring you to contact their sales team for a quote. Based on industry reports and user feedback, pricing is typically around $5,000 per user per year (similar to Nooks), but can vary based on negotiation, contract length, and number of seats.

What is Orum company?

Orum is a sales technology company founded in 2018 that provides "The Live Conversation Platform" for sales teams. They specialize in parallel dialing technology that helps SDRs have more conversations per day through AI-powered call automation and detection.

What does Orum do?

Orum helps sales teams have more phone conversations by dialing multiple numbers simultaneously (up to 7), automatically detecting when a human answers vs voicemail, and instantly connecting the SDR to live prospects. This increases daily conversations from 10-15 to 30-50+.

Is Orum worth it?

Orum's value depends on your specific needs. While the technology works well with 7 parallel lines, the interface is dated compared to competitors. If you need maximum parallel lines, Orum is solid. However, newer alternatives like Nooks offer better user experience, and done-for-you solutions can provide both technology and SDRs for similar total costs.

How is Orum different from Nooks?

Nooks actually offers more parallel lines (10 vs Orum's 7) and has a much better, modern interface. Nooks pioneered the virtual salesfloor concept and continues innovating with features like Spotify integration. Both are priced similarly (around $5,000/year), making Nooks the better choice for most teams - more lines, better UX, and more features at the same price point.

Does Orum have a free trial?

Yes, Orum offers a free trial, but it requires filling out an extensive form with many required fields. The trial gives you limited access to test the platform before committing to an annual contract.

What CRMs does Orum integrate with?

Orum integrates with Salesforce, HubSpot, Pipedrive, and most major CRMs. It also works with sales engagement platforms like Outreach and Salesloft.

Final Verdict: Is Orum Right for You?

Our Honest Assessment

Orum is a functional parallel dialer that gets the job done. With 7 parallel lines, you'll definitely have more conversations and book more meetings. The technology is stable and reliable, which matters for daily calling operations.

However, competitors have surpassed Orum in key areas. Nooks offers 10 parallel lines at the same price point, plus a modern interface and innovative features. The main reasons to choose Orum today would be if you're already using it successfully, or if 7 lines is your sweet spot and you value platform stability over cutting-edge features.

Our Recommendations:

  • If you want maximum lines: Choose Nooks (10 lines + better UX)
  • If you're budget-conscious: Try PhoneBurner or ConnectAndSell
  • If you want maximum ROI: Consider done-for-you solutions that include SDRs
  • If you're happy with Orum: No need to switch if it's working for you

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