Eric Gordon

Cold call prospecting remains one of the most powerful tools in B2B sales, despite countless predictions of its demise. When executed strategically with the right preparation, timing, and follow-up, cold calling delivers qualified conversations that convert to meetings and revenue. The challenge isn’t whether cold calling works—it’s learning how to do it effectively in today’s … Read more

The landscape of B2B lead generation continues to evolve rapidly, and businesses that rely on single-channel approaches are increasingly finding themselves outpaced by competitors who have embraced integrated, cross-channel strategies. As we move into 2026, the difference between companies that merely exist across multiple channels and those that truly connect them has never been more … Read more

In an era dominated by digital marketing channels, telemarketing remains a powerful tool for generating and managing high-quality leads. The direct, personal nature of phone conversations allows businesses to build immediate rapport, qualify prospects in real-time, and guide potential customers through complex buying decisions. However, the effectiveness of telemarketing campaigns hinges on implementing robust lead … Read more

Every dollar spent on marketing should work toward a clear goal: generating revenue and growth. Yet many businesses struggle to connect their marketing spend to actual results. If you’re investing in lead generation, appointment setting, or outbound campaigns without knowing the return, you’re essentially flying blind. Measuring return on marketing investment (ROI) gives you the … Read more

Understanding the prospecting definition sales professionals use is fundamental to building a successful revenue engine. However, many sales teams struggle with inconsistent prospecting efforts and unclear methodologies. This comprehensive guide covers everything you need to know about sales prospecting. Moreover, you’ll discover proven strategies to fill your pipeline with qualified opportunities consistently. What Is Sales … Read more

Understanding how much do lead generation companies charge is crucial for budgeting your sales and marketing efforts effectively. However, pricing varies dramatically based on multiple factors including industry, lead quality, and service scope. This comprehensive guide breaks down everything you need to know about lead generation pricing. Moreover, you’ll discover how to evaluate whether you’re … Read more

Growing your business shouldn’t keep you awake at night. However, many founders struggle with lead generation, pipeline building, and sales strategy execution. If you’re wondering whether outsourced business development could be the answer, you’re not alone. This comprehensive guide explores when outsourcing makes sense for your organization. Moreover, you’ll discover how to choose the right … Read more

Understanding the distinction between inbound vs outbound calls is crucial for any business. Whether you’re building a customer service team or expanding your sales operations, knowing which approach fits your needs can dramatically impact your success. This guide breaks down everything you need to know about these two call types. Moreover, you’ll discover practical strategies … Read more