Eric Gordon 
The B2B sales landscape has changed fast. In 2026, manual LinkedIn outreach is no longer scalable. Sales teams, agencies, and founders now rely on LinkedIn automation tools to save time, increase volume, and book more meetings. However, not every tool is built the same. Some focus on safety. Others prioritize scale. A few do both … Read more
Most sales reps leave voicemails that get deleted in three seconds. The prospect hears your name, doesn’t recognize it, and moves on. You never hear back. However, the problem usually isn’t the channel, it’s the script. A strong voicemail script gets attention fast, delivers clear value, and ends with one specific action. Do all three … Read more
Your sales team is busy. The pipeline looks full. But deals keep slipping at the end of the quarter, and you’re left short of target again. That’s a pipeline coverage problem. And it’s more common than most sales leaders want to admit. Pipeline coverage tells you whether you have enough opportunities in your pipeline … Read more
Most sales training happens in a room, not in the field. Reps listen to presentations, take notes, and then freeze on a live call when something unexpected happens. The fix is practice specifically, structured role play scenarios that mirror real selling situations. When reps rehearse tough conversations before they happen, they respond with confidence instead … Read more
LinkedIn is the world’s largest B2B network. But the free version has real limits – limited searches, limited visibility, and no serious prospecting tools. That’s where LinkedIn Sales Nav changes the game. Sales Navigator gives sales professionals access to advanced filters, real-time prospect insights, AI-powered recommendations, and direct messaging to anyone on LinkedIn – whether … Read more
Your top-performing SDR from last quarter suddenly misses quota by 40%. Their call volume dropped. Email response rates plummeted. Meeting bookings disappeared. You need action, but not termination. This talented rep just needs structured support to get back on track. A 30-day performance improvement plan specifically designed for SDRs provides that structure. In this guide, … Read more
Effective meeting documentation separates top-performing sales teams from those struggling to close deals. For sales development representatives (SDRs), maintaining detailed meeting notes isn’t just administrative work, it’s a strategic advantage that drives pipeline growth and revenue. A well-structured meeting notes template ensures your team captures critical prospect information, tracks buying signals, and maintains consistent communication … Read more
The first 90 days determine whether your new sales development representative becomes a top performer or struggles to meet quota. A structured onboarding checklist transforms raw talent into pipeline-generating machines while reducing ramp time and turnover. Most SDR teams lack a formalized onboarding process. New hires shadow a few calls, receive login credentials, and start … Read more
LinkedIn has transformed from a digital resume platform into the most powerful B2B lead generation channel available. Sales professionals who master multi-touch outreach sequences book 3-5 qualified meetings weekly while building valuable industry relationships. However, most salespeople approach LinkedIn incorrectly. They send generic connection requests, pitch immediately after acceptance, and wonder why prospects ignore them. … Read more
Your LinkedIn SSI score reveals exactly how effectively you’re using the platform for sales success. Sales professionals scoring above 75 generate 45% more opportunities than those with lower scores. Moreover, they experience significantly higher connection acceptance rates and message response rates. The Social Selling Index measures four critical dimensions of LinkedIn effectiveness. Most sales reps … Read more
