Eric Gordon

Cold call rejection is not a career flaw. It is a daily reality for every Sales Development Representative (SDR) on the floor. You dial. You pitch. You get hung up on. You dial again. Repeat. Over time, this cycle does more than dent your motivation – it quietly chips away at your mental health, focus, … Read more

Cold calling is not dead. In fact, it remains one of the most direct ways to reach B2B decision-makers in 2026. But many sales teams make one critical mistake. They focus on call volume alone. They dial hundreds of numbers each week and wonder why their pipeline stays dry. The industry average success rate sits … Read more

You’ve done your research. You know the prospect’s name, company, and pain point. You dial the number. Then someone else picks up. That’s the gatekeeper – and how you handle this moment determines whether your call moves forward or ends right there. A gatekeeper is typically a receptionist, executive assistant, or office coordinator. Their job … Read more

Hiring a new SDR is an investment. But without a proper SDR onboarding plan, that investment falls apart fast. Most companies either throw new reps onto live calls too early or bury them in product training for weeks. Both approaches fail. One kills confidence before it’s built. The other wastes time on information reps rarely … Read more

Your pipeline isn’t growing fast enough. Your internal team is stretched thin. Sound familiar? Many B2B companies reach a point where they need outside help to drive consistent revenue. That’s exactly where outbound sales agencies step in. They handle prospecting, outreach, and appointment setting – so your closers can focus on closing. However, not every … Read more

Every lost deal leaves a trail. A missed follow-up. An unqualified lead. A pitch that lacked personalization. Most sales reps don’t fail because they lack effort – they fail because they lack structure. A well-built sales checklist solves that problem. It gives your team a repeatable framework that reduces guesswork, sharpens execution, and drives consistent … Read more

Most companies treat SDR compensation as an afterthought. They copy a benchmark from a two-year-old report, add a basic commission tier, and wonder why their reps churn in under 18 months. SDR compensation is not just a cost line. It is a strategic tool that directly shapes pipeline quality, rep motivation, and revenue predictability. Get … Read more

Most sales managers treat performance reviews as a formality. They run through numbers, nod at a few goals, and move on. That approach, however, leaves serious revenue on the table. Sales performance reviews, when done right, are one of the most powerful tools a sales leader has. They expose skill gaps, align reps with company … Read more

You book the meeting. You send the calendar invite. You log into the call – and nobody joins. Appointment no-shows are one of the most frustrating and costly problems in B2B sales. A 30% no-show rate means nearly one in three booked meetings never happens. That translates directly to lost pipeline, wasted SDR effort, and … Read more