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A B2B appointment setting agency books qualified sales meetings directly onto your team's calendar by running the outbound work for you. OSP sources prospects that match your ideal customer profile, reaches out across cold calling, email, and LinkedIn, qualifies the interested ones, and sets the meeting, so your closers only spend time in conversations worth having.

Lead generation produces interested contacts. Appointment setting takes it further and turns that interest into a confirmed meeting on your calendar. A lead-gen vendor might hand you a list of warm contacts to chase. OSP hands your closer a scheduled meeting with a qualified buyer, with the follow-up and booking already handled.

OSP books meetings through three coordinated outbound channels: cold calling, cold email, and LinkedIn outreach. We run them together, not in isolation. Prospects who get four or more touches across channels convert noticeably better than single-channel outreach, so one sequence might include an email, a LinkedIn connection, and a call.

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Yes. Cold calling still books meetings when the list is tight and the rep is good. OSP's teams average roughly an 11% connect rate, close to 1 in 9 dials, against an industry norm of 5–8%. What stopped working is untargeted, high-volume dialing. Calling a defined ICP with a relevant reason to call still converts.

OSP runs on a flat monthly retainer that starts at $6,500/month, with no per-meeting or per-lead fees. Pricing scales with outreach volume and the number of SDRs assigned to your account. Most clients start on a 60 to 90 day engagement so the program has time to ramp before you judge the numbers.

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No. OSP is month-to-month with no annual lock-in. We recommend planning for an initial 60 to 90 days because outbound needs a ramp period before the data is meaningful, but you are not signing a year-long contract to get started, or to stay.

Every OSP retainer includes a dedicated SDR or team of SDRs, monthly outreach across email, LinkedIn, and phone, the sending infrastructure to run it (domains and inboxes), list research against your ICP, regular account-manager check-ins, a shared Slack channel, and live dashboard access to track activity and results.

An in-house SDR costs roughly $9K–$14K per month fully loaded, takes about three months to ramp, and carries turnover risk every time someone leaves. OSP starts producing meetings faster, with no recruiting, seats, tools, or data costs to absorb, and you can scale the program up or down month to month.

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Multi-threaded means we reach the same prospect across cold calling, cold email, and LinkedIn as one coordinated sequence, instead of running each channel on its own. A prospect might get an email, see a LinkedIn connection from your rep, then take a call that builds on both. That coordinated repetition is a big reason we book the meeting volume we do: more relevant touches in more places means more prospects respond, and far fewer slip through the gap a single channel leaves open.

See the full multi-channel outbound playbook →

Most clients see their first meetings within the first few weeks. Week one is setup: locking the ICP, target titles, sending domains, and getting copy approved. Outreach starts at low volume once you approve the messaging, then ramps to full capacity around weeks three to four as sending reputation builds.

We protect your primary domain by sending from separate, dedicated domains and inboxes set up specifically for the campaign. Those inboxes are warmed up before any real volume goes out, and we ramp sending gradually based on deliverability and reputation. Your main domain stays clean while the campaign scales.

OSP's copywriting team drafts the scripts and email sequences, and nothing goes out until you approve it. You review the messaging up front and can adjust tone, claims, and positioning before the first send. The voice on outreach stays consistent with how your brand actually talks.

We build targeted prospect lists against your ideal customer profile: titles, company size, industry, and the other fit criteria you set during onboarding. On higher tiers, a dedicated Lead Development Manager handles ongoing research and prospecting so the lists stay fresh as the campaign runs.

It depends on your ICP, offer, and average deal size, so we set a specific target with you during onboarding and report against it. As a reference point, one OSP client booked 22 meetings in their first full month from roughly 2,900 dials. We don't promise a fixed number before understanding your market.

A qualified meeting is one where the prospect matches your agreed criteria and has confirmed a scheduled time to talk. We define those criteria with you during onboarding, typically covering title or role, company fit, and a relevant reason to meet, so the meetings that reach your calendar are ones your team actually wants to take.

Every booked meeting is confirmed and reminded ahead of time to keep no-shows low. If a confirmed prospect still doesn't show, your account manager works to rebook them while your SDR keeps the pipeline moving with the next qualified meeting.

You get full access to a live SDR dashboard tracking dials, connects, conversations, and meetings booked, so you can see activity and results in real time. Your account manager also meets with you regularly to walk through what's working and what's next, and a shared Slack channel keeps the line open between calls.

A strong B2B cold-call connect rate is roughly 8–12%. Many teams land at 5% or lower, especially on cold, untargeted lists. OSP averages about 11%, close to 1 in 9 dials, by pairing tighter targeting with experienced reps. Connect rate measures how often a dial reaches a live person, not how many book a meeting.

OSP works best with B2B companies in the 50 to 200 employee range, especially those with a small internal sales team or none at all. If you have closers but no dedicated outbound engine keeping their calendars full, that's the exact gap OSP is built to fill.

OSP has run outbound for 200+ B2B companies across 20+ industries, with active programs currently spanning 16+ verticals including SaaS, managed IT services (MSPs), fintech, healthtech, logistics, manufacturing, HR and talent, and edtech. The playbook adapts to the buying motion of your specific market.

Yes. Plenty of OSP clients have capable closers but no one dedicated to filling the pipeline. OSP runs the top-of-funnel outbound and books qualified meetings, so your existing reps spend their time selling instead of prospecting. It also works as a fast way to test new markets or segments without hiring.

AI SDR software is a tool you run yourself: you buy the seats, build the sequences, manage deliverability, and handle the replies. OSP is a managed service. You're buying booked meetings, not software to operate. We use AI to support our SDRs, but real people run the calls, the conversations, and the qualification.

Book a short intro call through the demo form on our site. We'll learn your ICP, goals, and current pipeline, then map out what an outbound program would look like for your business. There's no long-term commitment to start.