Most of your best prospects leave without saying a word.

Website visitor identification turns anonymous website traffic into named, contactable leads. Most B2B visitors leave without filling out a form. OSP uses tracking pixels and identity-resolution data to identify who your high-intent visitors are, enrich their contact details, and reach out while your brand is still top of mind.

OSP places a lightweight tracking pixel on your site that captures visitor signals, then matches those signals against identity data to resolve who the visitor is. We enrich the record with contact and firmographic details and flag the pages they viewed, so the outreach lands with real context instead of a cold open.

Website visitor identification depends on consented data sources and honored opt-outs. OSP's approach is built for U.S. B2B outreach and relies on identity data drawn from opt-in networks, with privacy and opt-out signals respected. Rules differ by region, and the EU's GDPR is far more restrictive than U.S. frameworks, so confirm the fit for the markets you operate in.

OSP identifies the individual visitor, not just the account, so we can reach a named decision-maker by phone, email, and LinkedIn rather than guessing who to contact. Person-level identification is what makes real-time human follow-up possible in the first place.

Match rates depend on your traffic mix, geography, and how much of your audience is B2B, so the honest answer depends on your site. Rather than chase every anonymous hit, OSP concentrates identification on high-intent visitors, the ones on your pricing, product, and demo pages, so the outreach targets people already showing buying signals.

OSP moves the moment intent shows. Your team gets a real-time alert in Slack, and a trained caller reaches out within a 60-second SLA while the prospect is still on, or just off, your site. That first call is backed by warm LinkedIn and email outreach to keep the conversation moving toward a booked meeting.

Within 60 seconds. OSP runs a real-time intro-call SLA, so an identified high-intent visitor gets a live human call while your brand is still top of mind. Speed to lead is the whole point: a one-minute response beats a next-day follow-up by a wide margin, and it's a big reason these conversations convert.

Yes. Reaching someone while they're actively researching you converts far better than cold outreach to a person who's never heard of you. OSP's real-time intro calls to identified visitors average a 35% conversion rate, because the timing and context do the heavy lifting at the moment interest is highest.

Setup is a single lightweight pixel on your website, not a developer project. Identified visitors and their enriched data flow into real-time Slack alerts, so your team sees intent as it happens rather than in a report the next morning.

Handled well, no. The call opens on what's relevant to the prospect, a genuine interest they just showed, not the fact that they were tracked. OSP's callers work from talk tracks built around value and context. Done right, a fast, relevant call reads as responsive, the way a good sales team is supposed to be.

Tell us about your current traffic and goals and we'll map out how Website ID fits your program. It works best layered onto an active outbound motion, where an identified visitor can be called, connected with on LinkedIn, and emailed as one coordinated follow-up.