B2B Marketing Agency Lead Generation
Fill your sales pipeline with 3-5x more high-quality marketing agency-client conversations
OSP’s marketing agency lead generation is built for the agencies that sell into businesses—branding and creative studios, digital and performance-marketing agencies, PR and content shops, web and design firms, and full-service marketing agencies—that need a steady flow of new client companies. We book qualified meetings with the people who actually sign—CMOs, VPs of Marketing, brand and demand-generation leaders, and founders at companies looking to hire an agency—so your team can stay focused on the pitch and the creative, not prospecting.
10,500+
Qualified appointments
5,000+
Deals sourced
3-5x
More conversations vs. single channel
2-4
Weeks to first meeting
What OSP Provides for the Marketing & Creative Agency Industry
Marketing Agency Lead Generation Problems We fix
A defined problem, a proven outbound solution powered by multi-channel outbound. Agencies are brilliant at marketing everyone else—and often last in line to market themselves. Here’s how we fix that.
Great at marketing your clients, no system for winning your own
Your agency drives growth for everyone else, but your own new-business engine runs on referrals and spare time. We build a repeatable outbound motion that puts your agency in front of the B2B companies most likely to hire you — so your pipeline fills while your team stays on client work.
Referrals dried up and you have no repeatable engine
Word-of-mouth is great until it goes quiet, and there’s no system to replace it. We build a predictable outbound motion—researched lists, tested messaging, consistent volume—so new business no longer depends on luck or a warm intro.
The prospect already has an agency
Most target companies are already working with someone. We keep persistent, value-led follow-up going so that when they’re frustrated with their current agency, a retainer comes up for review, or a campaign underperforms, your shop is the first call.
Reaching the real budget-holder, not a coordinator
Company marketing decisions span the CMO, VP of Marketing, brand and demand-gen leads, and often the founder. We multi-thread across the buying group so your pitch reaches the person who actually owns the budget—not an inbox that never replies.
Feast-or-famine pipeline
You land a big client, go heads-down, and the funnel empties by the time the project ends. Our always-on cadence keeps meetings flowing through busy stretches so you’re never starting cold when a retainer wraps.
Interested prospects who then ghost
A launch week or a client fire drill pulls a marketing leader away and follow-up drops. Our multi-channel sequences keep the conversation alive until the meeting actually happens—driving an avg 35% conversion on real-time intro calls.
Your Outbound Revenue Engine
More than a lead gen agency—we are a full-funnel marketing agency pipeline generator
Multi-channel B2B Lead Generation
Email, LinkedIn, and phone run as one sequenced motion tuned to how marketing leaders actually evaluate partners—typically 3–5× more live conversations than any single channel alone.
Cold email outreach that lands
Every send runs on Parakeet with full SPF/DKIM/DMARC, so your outreach reaches real inboxes instead of spam—up to 50% open rates and reply rates 4.5× the industry average.
Warm LinkedIn Outreach
LinkedIn is where CMOs and marketing leaders vet agencies. We follow email engagement with personalized connections and nurture, building a network of decision-makers who already know your agency's name.
Cold Calling Services
Experienced reps who can hold a real conversation about brand, growth, and campaign ROI—plus a 60-second callback on prospects your website has already flagged as interested.
Website Visitor ID
We de-anonymize the companies researching your agency, enrich the contact data automatically, and read intent from the pages they viewed—then reach out while interest is fresh, with real-time Slack alerts.
Market Validation & GTM Insights
Not sure whether to lead with brand, performance, or a niche vertical? Real conversations with marketing buyers surface which positioning and which verticals convert—so you invest behind evidence.
OSP Results for the Marketing Agency Industry
Our lead generation results for marketing agencies
Up to 50%
Email open rates (4.5× reply rate vs. industry avg)
35%
Avg. conversion on real-time intro calls
1 in 4
Clients expand investment within 6 months
2.4x
Long-term growth for clients who double down
Illustrative ROI (our model):
24 meetings/mo × 70% held × 35% SQL × $22K avg deal × 18% close ≈ $66K pipeline / month.
Run your cost-per-meeting →
The OSP Process
From cold outreach to closed-won
1
Kickoff & ICP Build
We map the companies that hire agencies like yours—industry, size, in-house team gaps, and the marketing decision-maker—then build verified lists and stand up authenticated sending.
2
Launch & Validate
Outreach goes live across email, LinkedIn, and phone. The first qualified meetings usually land inside two to four weeks.
3
Optimize
We test messaging against real marketing buyers, then tune sequences, offers, and follow-up to lift show and held rates.
4
Scale
What works gets more volume and more channels, with every meeting and note flowing into Salesforce or HubSpot.
OSP Marketing Agency SDR Pricing
A Marketing Agency Appointment Setting for Less than One In-House SDR
Dedicated marketing agency lead generation SDRs, all tooling, management, and reporting included — no ramp time.
In-House SDR
$9.8K-$14.2K/MO
Meetings/month
10-14
Cost per meeting
$820 – $1,150
Ramp time
3-4 months
Tooling & data
Extra
Outbound Sales Pro
From ~ $6.5K/MO
Meetings/month
25
Cost per meeting
$260-$500
Ramp time
None
Tools, team & reporting
Included
Compare full pricing models on the outsourced SDR pricing guide & calculator.
What OSP Clients Say
B2B Teams That Trust our Lead Generation Company
"
If your team isn’t spending time closing, then you have a problem. Take the opportunity to work with Outbound Sales Pro. If you want to see immediate impact in 30 to 60 days, this is the way to go.
— Dean Fox, Business Development Leader @ Raiven
"
We engaged OSP to reach new clients as well as secure current renewals. Campaigns generated new revenue and reduced our customer churn rate.
— Rick Lavigne, CEO @ Quonset
Expert Insights
Insights from the Field
More Meetings. More Revenue.
If you’re ready for a calendar filled with high-quality meetings with your ideal prospects, contact us and let’s chat about how outbound sales can help fill your pipeline.