Lead Generation Agency for the SaaS Industry

Fill your Sales Pipeline with 50% more high-quality SaaS prospects

We help B2B SaaS companies double their pipeline leads by connecting with the right decision-makers through the right channels at the right time—so your team can stay focused on closing more deals.

✉️ Email

💬 LinkedIn

📞 Cold Calls

🔎 Web ID

10,500+

Qualified Appointments set for clients

5,000+

Deals sourced across industries

3-5x

More live conversations vs. single channel

5.0 ★

Rated on G2

What OSP Provides for the SaaS Industry

B2B SaaS Lead Generation Problems We fix

A defined problem, a proven outbound SaaS lead generation solution powered by multi-channel outbound.

Waiting for SaaS buyers to be "in-market" takes quarters

Always-on SaaS Lead Generation across email, LinkedIn, and phone surfaces intent and starts real conversations now — not whenever a buyer happens to be ready.

Leads show interest, then go quiet

Every prospect is qualified before it hits your calendar, then kept warm with personalized cold email outreach and LinkedIn outreach until it becomes a held meeting.

Hiring and ramping SDRs is slow and costly

Drop in a fully-managed appointment setting team with no ramp — dedicated reps, tools, and management included, with first meetings in 2–4 weeks.

Tools and channels, but no real return

One SaaS lead generation company replaces a stack of point tools — email infrastructure, LinkedIn, parallel dialing, and website visitor ID working as a single engine.

Website traffic leaves without converting

Website Visitor ID de-anonymizes active prospects and triggers a real-time intro call within a 60-second SLA — driving an average 35% conversion rate.

Hard to resonate with technical SaaS buyers

We research each persona and pressure-test positioning through live outbound, so messaging lands with buyers in DevTools, Security, Fintech, and AI/ML.

Your Outbound Revenue Engine

More than a lead gen agency—we are a full-funnel pipeline generator

Multi-channel B2B Lead Generation

Email, LinkedIn, and phone as one system — typically 3–5× more live conversations than any single channel.

Cold email outreach that lands

Warm LinkedIn Outreach

High email engagement triggers a personalized LinkedIn connection and nurture sequence, building a high-intent network.

Cold Calling Services

Trained reps, parallel dialers, and 60-second speed-to-lead on website-identified prospects.

Website Visitor ID

Real-time visitor tracking with Slack integration, automated enrichment, and high-intent signal detection based on pages visited.

Market Validation & GTM Insights

Live outbound surfaces objections and positioning gaps to sharpen your go-to-market.

OSP Results for the SaaS Industry

Our lead generation results for SaaS Companies

Company	Result	Segment - Challenge Solved
Raiven	Filled the calendar with meetings at $1B+ revenue companies in weeks	Contractor procurement » Needed pipeline fast.
Ontopical	Double pipeline growth with steady, qualified meetings	Government sales » Inconsistent lead flow
Intellirent	75+ meetings with decision-makers in 120 days	Property management » Struggling to reach and book decision-makers
Map My Customers	2+ years of consistent pipeline as a retained partner	CRM » Durable, ongoing demand for services

Up to 50%

Email open rates (4.5× reply rate vs. industry avg)

35%

Avg. conversion on real-time intro calls

1 in 4

Clients expand investment within 6 months

2.4x

Long-term growth for clients who double down

Illustrative ROI (our model):
24 meetings/mo × 70% held × 35% SQL × $22K avg deal × 18% close ≈ $66K pipeline / month.
Run your cost-per-meeting →

The OSP Process

From cold outreach to closed-won

Kickoff & ICP Build

Define your ICP, build verified target lists, and set up email infrastructure and messaging.

Launch & Validate

Campaigns go live across all channels; first meetings typically land in 2–4 weeks.

Optimize

Pressure-test positioning through live outbound; refine sequences and improve held rates.

Scale

Double down on what converts, add channels, and expand volume — synced to Salesforce or HubSpot.

OSP SaaS SDR Pricing

A B2B Appointment Setting Agency for Less than one In-House SDR

Dedicated SaaS lead generation SDRs, all tooling, management, and reporting included — no ramp time.

In-House SDR

$9.8K-$14.2K/MO

Meetings/month

10-14

Cost per meeting

$820 – $1,150

Ramp time

3-4 months

Tooling & data

Extra

Outbound Sales Pro

From ~ $6.5K/MO

Meetings/month

Cost per meeting

$260-$500

Ramp time

None

Tools, team & reporting

Included

Compare full pricing models on the outsourced SDR pricing guide & calculator.

What OSP Clients Say

SaaS Teams That Trust our Lead Generation Company

I’ll talk to anyone considering partnering with OSP. You guys are the best.

— Beth Walko, Director of Sales Enablement @ PartnerOneIT

We engaged OSP to reach new clients as well as secure current renewals. Campaigns generated new revenue and reduced our customer churn rate.

— Rick Lavigne, CEO @ Conquest