The Situation

Intellirent operates in the property management space, where generating a consistent pipeline is difficult by default. This market is fragmented, with decision-makers spread out and difficult to identify.

They needed a consistent way to reach the right people as they continued to grow, but scaling that effort required more structure and bandwidth than they had internally.

The Challenge

Intellirent needed a reliable way to generate pipeline within a fragmented market. Decision-makers were difficult to reach and often resistant to switching their current platforms and screening tools.

At the same time, limited internal resources and tooling made it difficult to stay consistent with outbound while improving their approach over time.

The Approach

Outbound Sales Pro partnered with Intellirent to build a focused outbound motion designed to reach property management decision-makers and turn outreach into real conversations.

This is how it came together:

• Targeted property management decision-makers across the U.S. with a focused outbound strategy
• Shaped messaging around pain points in the industry, including unreliable screening data, fraud detection, and missed revenue
• Built and tested personalized outreach across email, LinkedIn, and phone, and collaborated weekly to drive ongoing optimization

What the Market Said

As outreach scaled, clear patterns started to emerge across conversations.

Unreliable screening data was a consistent issue, making it difficult for operators to trust applicant information. Fraud detection and income verification were areas where processes were often manual and lacked consistency.

At the same time, solutions that offered more than just screening were high in demand. Property managers were looking for ways to improve accuracy while also increasing applicant volume and increasing revenue from their screening process.

The Results

A more structured outbound approach quickly translated into measurable results.

In the first 120 days, OSP generated over 75 meetings that led to 7 closed deals, creating immediate pipeline impact. Intellirent connected with prospects in over 40 states.

More importantly, over 90% of conversations were with decision-makers like owners, brokers, and operational leaders, so outreach consistently turned into real opportunities.