
OJ Cherry, CRO at StrikeReady
Conversation with a Sales Pro OJ Cherry, CRO at StrikeReady Real conversations with the people who built careers on cold calls, hard lessons, and figuring it all out as they
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Conversation with a Sales Pro OJ Cherry, CRO at StrikeReady Real conversations with the people who built careers on cold calls, hard lessons, and figuring it all out as they

Every sales rep knows the feeling. The conversation is going well, the prospect seems engaged – and then it happens. “This is too expensive.” “We already have a solution.” “Let’s

Finding the right prospects is the hardest part of B2B sales. You can have the best product and the sharpest pitch – but if you are reaching the wrong people,

Closing a deal is a win. However, what happens next determines whether that win becomes long-term revenue – or a costly churn. The sales handoff process is the critical bridge

Every sales rep hears objections. It is not a sign of failure. In fact, it is often a sign that the prospect is genuinely engaged. However, most reps freeze or

Cold call rejection is not a career flaw. It is a daily reality for every Sales Development Representative (SDR) on the floor. You dial. You pitch. You get hung up

Cold calling is not dead. In fact, it remains one of the most direct ways to reach B2B decision-makers in 2026. But many sales teams make one critical mistake. They

You’ve done your research. You know the prospect’s name, company, and pain point. You dial the number. Then someone else picks up. That’s the gatekeeper – and how you handle
Most B2B sales leaders understand the value of Sales Development Representatives. However, many underestimate how much the structure of an SDR team influences its output. A poorly designed SDR team

Hiring a new SDR is an investment. But without a proper SDR onboarding plan, that investment falls apart fast. Most companies either throw new reps onto live calls too early

Your pipeline isn’t growing fast enough. Your internal team is stretched thin. Sound familiar? Many B2B companies reach a point where they need outside help to drive consistent revenue. That’s

Every lost deal leaves a trail. A missed follow-up. An unqualified lead. A pitch that lacked personalization. Most sales reps don’t fail because they lack effort – they fail because