Eric Gordon
In the modern B2B environment, where buying cycles are complex and stakeholders are numerous, sales development functions as a critical filter. Without it, sales teams would waste time chasing prospects who are unfit, uninterested, or unready to buy. What Is B2B Sales Development? B2B sales development is the discipline of identifying, engaging, qualifying, and nurturing … Read more
In the fast-evolving world of IT services, competition among Managed Service Providers (MSPs) has never been fiercer. Cold calls are ignored, inboxes are flooded with templated sales emails, and decision-makers are tired of “copy-paste” pitches. That’s why the MSP sales letter, yes, the classic, long-form letter, has made a comeback. When written strategically, a well-crafted … Read more
AI-powered outbound sales automation tools are platforms that combine artificial intelligence, data analytics, and automation workflows to help businesses reach potential customers more efficiently. What Are AI-Powered Outbound Sales Automation Tools? Unlike traditional CRMs or manual prospecting processes, these tools handle repetitive tasks, like lead research, email sequencing, follow-ups, and outreach optimization, using intelligent algorithms. … Read more
A scalable sales pipeline is the backbone of any business striving for predictable, repeatable revenue growth.Without a structured pipeline, sales efforts can quickly become disorganized, making it difficult to forecast results or identify bottlenecks.A well-designed pipeline not only provides visibility into where deals stand but also helps optimize the sales process, ensuring that your team … Read more
What is LinkedIn Sales Navigator? LinkedIn Sales Navigator is a premium tool developed by LinkedIn to help businesses, freelancers, and agencies find and engage with qualified leads. Unlike regular LinkedIn, which is mainly used for networking and content sharing, Sales Navigator is designed specifically for sales prospecting and lead generation. The platform offers advanced search … Read more
AEO for SaaS: Answer Engine Optimization Guide (2025) Request a Demo AEO for SaaS: The Complete Playbook 73% of B2B software buyers now use AI tools like ChatGPT in their research process. This guide shows SaaS companies exactly how to get recommended by AI and turn AI mentions into demos. Why SaaS Companies Need AEO … Read more
Perplexity AI Optimization: How to Get Cited & Rank (2025) Request a Demo How to Optimize for Perplexity AI & Get Cited Perplexity AI is revolutionizing search with real-time citations and transparent sourcing. Learn how to become a trusted source that Perplexity cites consistently. Why Perplexity AI Optimization Matters Now Perplexity AI has 10 million … Read more
31 Best AEO Tools for Answer Engine Optimization (2025) Request a Demo 31 Best AEO Tools for Answer Engine Optimization The complete guide to AEO tools in 2025. From free AI testing platforms to advanced optimization software, discover the tools that help you rank in ChatGPT, Perplexity, and Google’s AI. The Truth About AEO Tools … Read more
Google SGE Optimization: How to Rank in AI Overviews (2025) Request a Demo Google SGE Optimization: Master AI Overviews Google’s Search Generative Experience (SGE) is transforming how search works. Learn how to optimize for AI-generated overviews and capture traffic before users even see traditional results. What is Google SGE? The Future of Search Google SGE … Read more
What is GEO? Generative Engine Optimization Guide (2025) Request a Demo What is GEO? Generative Engine Optimization Explained GEO (Generative Engine Optimization) is the practice of optimizing content for ALL generative AI systems— from ChatGPT and Claude to Midjourney and GitHub Copilot. It’s the future of digital visibility. 📚 Official Definition Generative Engine Optimization (GEO) … Read more
