Eric Gordon

Every sales rep hears “no” more than “yes.” But most “no’s” are not final decisions – they are invitations to keep the conversation going. A well-organized objections list turns resistance into opportunity. When your team knows exactly how to respond to the most common pushbacks, deals that used to stall start moving again. This guide … Read more

Introduction When building a sales development team, managers face one question immediately: do you hire a BDR, an SDR, or both? The confusion is real. Many companies use these titles interchangeably. Job boards list them with overlapping responsibilities. Even major platforms like Salesforce and HubSpot define them differently. However, getting this structure right matters enormously. … Read more

Most sales teams have data. Very few have clarity. Numbers live in CRMs, spreadsheets, and email threads – scattered and disconnected. Leaders make decisions based on gut feel. Reps don’t know where they stand until the quarter ends. A well-built sales metrics dashboard fixes all of that. It puts every critical number in one place, … Read more

Most sales teams do not have a lead problem. They have a lot of problems. They reach out to the wrong people, at the wrong companies, with messaging that does not fit. The result is low reply rates, wasted call time, and a pipeline that never quite fills the way it should. Strong prospect list … Read more

Introduction Most SDRs treat LinkedIn profile views as vanity metrics. That’s a mistake. Every time someone views your profile, they’re raising their hand. They’re saying, “I’m curious about you.” For a sales development rep, that’s a warm signal you can act on immediately. This guide breaks down exactly how LinkedIn profile views work, what you … Read more

Most SDRs focus heavily on outreach volume. They send connection requests, write cold messages, and follow up repeatedly. However, the SDRs who consistently outperform their peers add one more layer to their strategy: they make the LinkedIn algorithm work for them. When you understand how the algorithm decides what content to show and to whom, … Read more

Most SDRs treat LinkedIn like a directory. They find a name, fire off a connection request, and pitch immediately. That approach burns bridges faster than it builds pipeline. Effective LinkedIn networking works differently. It is about building real relationships with the right people, warming them up before you sell, and staying visible long enough to … Read more

Your LinkedIn headline is the first thing a prospect sees. Before they read your summary, before they check your experience, and before they decide to connect – they read your headline. Most sales professionals waste this space. They type in their job title, hit save, and move on. However, that approach costs them a real … Read more

Most sales reps leave voicemails that get deleted in three seconds. The prospect hears your name, doesn’t recognize it, and moves on. You never hear back. However, the problem usually isn’t the channel, it’s the script. A strong voicemail script gets attention fast, delivers clear value, and ends with one specific action. Do all three … Read more