Eric Gordon

Closing more deals rarely starts with a better pitch. It starts with asking better qualification questions. The reps who consistently hit quota aren’t necessarily the best closers – they’re the best qualifiers. They know which prospects deserve full attention and which ones to deprioritise early. This guide gives your sales team a practical, framework-backed set … Read more

You dial a prospect. Someone else picks up. It is not the decision-maker. It is the gatekeeper – an assistant, receptionist, or office manager standing between you and your target. Most reps freeze. They stumble. They get blocked. However, the best SDRs treat gatekeepers differently. They prepare. They use a tested outbound call script built … Read more

Your pipeline is not growing fast enough. Deals take too long. Your team spends more time prospecting than closing. Sound familiar? This is exactly where the debate around sales development outsourcing begins. Every revenue leader eventually faces this question: do you build an in-house SDR team, or do you partner with a specialist agency? The … Read more

Most sales managers talk too much in coaching sessions. They give advice. They share what worked for them. They tell reps what to do differently. Then the rep nods – and nothing changes. The best sales coaches work differently. They ask. They listen. They let reps discover their own gaps, assumptions, and blind spots. That … Read more

Every sales leader eventually hits the same wall. The pipeline slows down. The team is stretched thin. And someone in the room asks: “Should we just hire an agency to handle the calls?” It sounds simple. However, the real question is not whether outsourced cold calling works. The real question is whether it costs less … Read more

Most sales managers check their numbers too late. By the time revenue reports land, the month is already over. The deals are won or lost. The reps are either on quota or they’re not. There’s nothing left to change. That’s the core problem with managing a sales team through lagging indicators alone. However, with the … Read more

Introduction Most B2B reps arrive at discovery calls with the same five questions they always ask. They cover the basics, note a few pain points, and move on – then wonder why a qualified-looking pipeline keeps stalling before closing. The problem isn’t effort. It’s the absence of a structured framework. Without one, reps collect surface-level … Read more

Introduction Most SDR team meetings end the same way. The manager talks for 40 minutes. Reps zone out after 10. Nobody leaves with a clear action. Then the exact same problems resurface the following week. The issue isn’t the meeting itself, it’s the missing structure. Without a proper sales meeting agenda, conversations drift, accountability disappears, … Read more

Introduction Most sales reps sound the same on every call – whether they’re dialling a cold lead for the first time or following up after a demo. That’s a problem. A prospect in awareness mode needs a completely different conversation than one who’s ready to close. A generic sales call script won’t work across every … Read more

Introduction Most salespeople lose deals before the discovery call even starts. They walk in underprepared, ask generic questions, and treat the call as a formality between the pitch and the proposal. The reps who close at the highest rates treat the discovery call differently. They research deeply before the call. They ask questions that uncover … Read more