Eric Gordon

Business development representatives are transforming how companies approach B2B sales. These professionals drive growth by identifying untapped opportunities and building valuable relationships. Moreover, they create pathways for sustainable revenue generation that account executives can convert into closed deals. Understanding the role of BDR in business is crucial for companies seeking competitive advantages. Therefore, this guide … Read more

Lead Generation and Appointment Setting Services Request a Demo Lead Generation and Appointment Setting Services | OutboundSalesPro.com Lead Generation and Appointment Setting Services Power Your Sales Pipeline With Qualified Leads Power Your Sales Pipeline With Qualified Leads Generating consistent, high-quality leads is one of the most important — and most difficult — parts of modern … Read more

What Is B2B Cold Calling and Why It Still Works Cold calling for B2B isn’t dead, it has simply evolved. When done with the right targeting, messaging, and technology, cold calling creates direct conversations with decision-makers faster than most demand-gen tactics. It cuts through inbox clutter, accelerates pipeline creation, and helps businesses understand customer pain … Read more

Sales and marketing have evolved into fast-moving, tech-driven disciplines. For many companies, building an in-house team that can keep up with specialized skills, automation tools, and data-led strategies has become expensive and inefficient. Why Businesses Are Turning to Outsourced Sales & Marketing? That’s why more businesses today are shifting to an outsourced sales & marketing … Read more

Digital marketing has become the backbone of growth for Managed Service Providers (MSPs).  As buyers move online, competition rises, and differentiation becomes harder, MSPs need strategic, consistent, and high-quality digital marketing to generate qualified leads and convert them into long-term clients. This comprehensive 2026 guide breaks down everything MSPs must know—how digital marketing works for … Read more

In the modern B2B environment, where buying cycles are complex and stakeholders are numerous, sales development functions as a critical filter. Without it, sales teams would waste time chasing prospects who are unfit, uninterested, or unready to buy. What Is B2B Sales Development? B2B sales development is the discipline of identifying, engaging, qualifying, and nurturing … Read more

In the fast-evolving world of IT services, competition among Managed Service Providers (MSPs) has never been fiercer. Cold calls are ignored, inboxes are flooded with templated sales emails, and decision-makers are tired of “copy-paste” pitches.  That’s why the MSP sales letter, yes, the classic, long-form letter, has made a comeback. When written strategically, a well-crafted … Read more

AI-powered outbound sales automation tools are platforms that combine artificial intelligence, data analytics, and automation workflows to help businesses reach potential customers more efficiently. What Are AI-Powered Outbound Sales Automation Tools? Unlike traditional CRMs or manual prospecting processes, these tools handle repetitive tasks, like lead research, email sequencing, follow-ups, and outreach optimization, using intelligent algorithms. … Read more

A scalable sales pipeline is the backbone of any business striving for predictable, repeatable revenue growth.Without a structured pipeline, sales efforts can quickly become disorganized, making it difficult to forecast results or identify bottlenecks.A well-designed pipeline not only provides visibility into where deals stand but also helps optimize the sales process, ensuring that your team … Read more

What is LinkedIn Sales Navigator? LinkedIn Sales Navigator is a premium tool developed by LinkedIn to help businesses, freelancers, and agencies find and engage with qualified leads. Unlike regular LinkedIn, which is mainly used for networking and content sharing, Sales Navigator is designed specifically for sales prospecting and lead generation. The platform offers advanced search … Read more