From Cold to Closed
Aiming outbound at at the manufacturing floor
A precision equipment manufacturer had a proven product and a reach problem: a fragmented base of shops, labs, and industrial makers who had never heard of them. OSP built a targeted, multi-channel engine, placed 9,398 dials, and booked meetings with the people who run the floor.
A Precision equipment Manufacturer
A great product, buried in a fragmented market
The client sells production equipment that replaces slow, outsourced, or manual cutting on the shop floor, at a fraction of the cost of the large industrial systems most buyers assume are their only option. The product was proven. The problem was reach: best-fit buyers were scattered across thousands of small and mid-size manufacturers, machine shops, testing labs, and aerospace suppliers who had never encountered the brand.
OSP built and ran a single manufacturing-focused outbound program: a high-tempo cold-calling team paired with warmed email sequences, aimed almost entirely at core manufacturing sub-segments. The result was 46 booked meetings, 34 more in progress, and monthly meeting volume that tripled from launch to month four.
The Outcome
Real outcomes from a focused approach
46
Meetings Booked
3.2x
Monthly Meeting Growth
82%
Volume on Manufacturing
22K+
Multi-Channel Touches
Precision Targeting
A multi-channel motion, run at volume
Dialing only pays off when it lands on the right doors. OSP pointed the overwhelming majority of every dial at core manufacturing sub-segments: composites and advanced materials, materials testing labs, machine and job shops, and aerospace and defense suppliers.
booked meetings came from the manufacturing segments. The right targets held all the way to the calendar.
Where it converts best
Two segments, two different win
44%
Conversation-to-meeting
39 conversations
17 meetings
17 leads
4,567
Dials · 466 Conversations
The broadest, most active segment. Composites, aerospace, and UAV shops produced 13 booked meetings and a deep top of funnel to keep the pipeline compounding.
460+ convos
13 meetings
Momentum
Targeting gets sharper every month
This was not a fast start that faded. As OSP tightened its lists and improved its call tracks, booked meetings climbed month over month, more than tripling from launch.
Meetings booked per month. Month 4 set a new high with days still left on the calendar.