AEO and GEO

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AEO and GEO

The way people find information is changing fast with the rise of AI. Getting ahead of AEO and GEO is how you stay visible.

You’ll learn how Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) work, including how to structure your content so it gets surfaced and cited by tools like ChatGPT, Perplexity, and Google’s AI Overviews. You’ll pick up the tactics that keep you found as search shifts from links to answers.